About Us | Hanami Group Estepona

Our story

Born in Estepona

Salón apartamento vacacional Estepona primera línea playa

2015Fundación

Hanami Group was born in 2015 in Estepona with a simple idea: to manage holiday apartments the way we would want ours managed. With attention to detail, full transparency and a team that is genuinely committed.

The name says it all. Hanami is the Japanese tradition of appreciating the beauty of cherry blossoms — that moment of pause, of mindfulness, of noticing what surrounds us. It's the same philosophy we apply to every apartment, every stay and every owner who trusts us.

What began as a small portfolio in Estepona has grown into a company with over 75 managed properties, a consolidated team and a reputation built booking by booking.

"Resolve everything the same day. Give the same dedication to the owner who has been with us for three years as to the guest who has just arrived. That is the Hanami Group way."

What defines us

Our philosophy

Attention to detail

Every apartment, every stay and every interaction is managed with the same high standards. What isn't right gets fixed, without waiting for anyone to point it out.

Full transparency

Owners have real-time access to all their property information. No hidden information and no surprises in the monthly settlement.

Same-day response

Every issue is addressed the same day it is detected. It's a philosophy, not a marketing promise. There is no other way to work.

In-house team

Our cleaning, operations and bookings team is fully in-house. This allows us to maintain the quality standards that owners and guests expect.

Technology at your service

We operate with state-of-the-art technology — professional management systems, real-time dynamic pricing, keyless access and automated communication — so that every stay is perfect and every owner always has their property under control.

Local knowledge

We’ve been in Estepona and on the Costa del Sol for over 10 years. We know the market, the suppliers and the seasonal trends. That kind of knowledge doesn’t come about overnight.

The management team

The people behind
Hanami Group

Juan Antonio

Founder & CEO

Founded Hanami Group in 2015 with the conviction that apartment management could be done better. Over 10 years later, he leads a team and a portfolio that continues to grow on the Costa del Sol.

Rita

Managing Director

Responsible for the overall management of the business, liaising with owners and coordinating all departments. The driving force that keeps Hanami Group running day in, day out, alongside our Head of Operations.

Yasmina

Head of Operations

Coordinates all on-the-ground operations and is in direct contact with guests — cleaning, check-ins, guest care, incidents and maintenance. Ensures every apartment is in perfect condition before every arrival.

Our team

In addition to the management team, Hanami Group has a full operational team that works every day to make every stay perfect.

Rental Agents

They manage bookings, guest communication and daily operational coordination. The first point of contact for guests before and during their stay.

Housekeeping Supervisors

Two housekeeping supervisors oversee and guarantee quality standards in every apartment. Responsible for arrival inspections and managing the cleaning team.

Cleaning teams

In-house staff and specialist contractors in holiday apartment cleaning. Trained in our protocols and available 365 days a year.

Who we are

Born in Estepona